The real problem of Females across India

Importance of Menstrual Hygiene

Hygiene-related practices of women during menstruation are of  considerable importance, as it may increase vulnerability to  Reproductive Tract Infections (RTI’s). Poor menstrual hygiene is one  of the major reasons for the high prevalence of RTIs in the country  and contributes significantly to female morbidity.

Due to their responsibilities, women who pay less attention to  their hygiene can spread a lot of germs. Food poisoning,  gastroenteritis, pneumonia, trachoma and skin infections are some  of the diseases caused by poor personal hygiene practices. This is  why it is essential for women to maintain great personal hygiene.

Menstrual Hygiene Management Initiative

In brief – about an initiative by Government of India

Under the “National Health Mission” by Ministry of Health & Family welfare government of India, have initiated with the program MHM – Menstrual Hygiene Management.

Major Objective of the scheme are:

• To increase awareness among adolescent girls on Menstrual Hygiene

• To increase access to and use of high quality sanitary napkins to adolescent girls in rural areas.

• To ensure safe disposal of Sanitary Napkins in an environmentally friendly manner.

More details :

1 Step ahead to support the MHM initiative by Government of India

• Promote better health / hygiene practice

• Save cost of menstruation  for every female

• Save / protect nature by using reusable products. •Save cost of government which is incurred for decomposing Pads.

Further to the program MHM – Menstrual hygiene management introduced by government of India for the betterment of females across India, the government have initiated to distribute Pads across rural India.

We have tried to get 1 step ahead for creating better menstrual hygiene which is beyond the distribution of Pads in rural / urban areas across India, by creating the awareness among the females for menstrual cup because 

1 Menstrual Cup = 500 Pads* (approx) 

OR 1 Menstrual Cup = 1600 Tampons

We have also initiated with a series of training programs called as “Lyvefresh ANANDA” which we will organize across rural and urban areas including for corporate / government departments / etc. for creating awareness about Menstrual Hygiene.

Some real facts regarding Menstrual Hygiene issues faced by women

  • 50 % of world population  is women , and they bleed, on an average 3000 days in their life cycle
  • Women are the worst sufferers due to lack of sanitation facilities in India.
  • According to studies, 30% marginalized women are physically and sexually assaulted to access public toilet while 70% of teenage girls in Delhi slums experience humiliation every day . Due to shortage of toilet facility, 23% of adolescent girls drop out from schools.
  • Because of Menses , I and you are on earth but still there is social taboo and discrimination pertaining to menstruation.
  • In India only 12% of 355 million(35,50,00,000) women of menstruating age can afford disposable sanitary napkins. But conservatively, these 42.6 million women will throw 21.3 billion sanitary napkins to landfill in their lives (Hindu new paper-2018)
  • India’s menstrual waste is estimated at 1,13,000 tones annually. (Outlook2018) •National Family Health Survey (NFHS) 2015-16, say 57.6% of Indian women use sanitary napkins
  • Plastic used  in pads takes about 500 years to decompose. In fact bio degradable options do contain 20 % of toxic plastic and jell content
  • There is no specific Goal or Indicator for MHM but Menstruation Matters SDG Goal 3,4,6,8 & 12
  • India is committed to cut emissions to net zero by 2070 with global COP26 summit ( Nov 2021)

Cost of Menstruation in India

No. of Females Menstruating in India (approx.)        35,50,00,000355 Million
Females using Disposable Pads20% 
Females using Disposable Pads          7,10,00,00071 Million
Average Cost Per Pad5 
No of Pads used per cycle per female                            10 
No. of Pads used in India P. M.        71,00,00,000710 Million
No. of Pads used in India P. A.    8,52,00,00,00085.2 Billion
Cost of Menstruation In India Per Year  42,60,00,00,000426 Billion
Cost of Menstruation in India for 5 Years2130 Billion2130 Billion

WHY SAY “NO” to Pads ?

• Unhygienic

• Health Disadvantages

• Not Eco-Friendly for Nature

• High in Cost

Health disadvantages of Pads

There are several disadvantages of sanitary pads & Tampons out of which few main reasons are…

  • Inflammation in the pelvic region.
  • Cancer in the ovaries.
  • Damaged immune system.
  • Hormonal dysfunction.
  • Malfunctioning of the thyroid.
  • Vaginal allergies.
  • Rashes.
  • Ailments related to the endometrium.

Threat to nature

According to Menstrual Health Alliance India, one sanitary  pad could take 500 to 800 years to decompose as the  plastic used is non-biodegradable and can lead to health  and environmental hazards.

Sanitary Pads belongs to BIO HAZARDS waste and so can not be  burnt also. Burning sanitary pads release harmful toxins, posing  serious health risks for those in proximity. Without proper  precautions, this method not only leads to pollution but can also  pose serious health issues


An Eco friendly alternative to Pads & Tampons


  1. Reusable for upto 5 years
  2. Made from 100% Medical Grade Silicone
  3. Antimicrobial Material
  4. Leak proof & Hygienic
  5. Sterilizable at home for a fresh feel.
  6. Eco Friendly

COST OF MENSTRUAL CUP – As compared with Sanitary Pads

Reusability of 1 Menstrual Cup5 Years 
Females Using Disposable Pads          7,10,00,000 
Average Cost Per Menstrual Cup300 
Cost of Menstruation with Cup for 5 years  21,30,00,00,00021.3 Billion
Savings % in India in 5 Years Approx98% 
Savings in 5 Years2108.7 Billion2108.7 Billion
Savings Per Year421.74 Billion421.74 Billion
Savings Per Month35.145 Billion35.145 Billion

What you can do wearing a Menstrual Cup ?

Know your Lyvefresh Menstrual Cup


FREE workshop with FREE distribution @ Family Service Centre COLABA Mumbai

Free Workshop with FREE distribution @ ParkSite Police Station, Vikhroli West, Mumbai.

For more details, kindly feel free to connect with us on [email protected]


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